KMID : 0926620100150040100
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Korean Journal of Hospital Management 2010 Volume.15 No. 4 p.100 ~ p.124
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Q-methodological Study on policy reception of public & health campaign
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Lee Jei-Young
Choi Eun-Mi
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Abstract
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This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about Reception Type on policy reception of public & health campaign. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided¡®1[(N=16): Policy Improvement Type], 2[(N=7): Public-relation Utility Type], 3[(N=19): Financial-continuance Type], 4[(N=11):Healthy-prevention Orientation Type]¡¯. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about Reception Type on policy reception of public & health campaign;to offer a developmental suggestion about it.
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KEYWORD
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public & health campaign, Q-Methodology, Subjectivity Study
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